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It’s 1950. A 14-year-old boy is out for a hike with his friend when suddenly, he feels a jarring pain in his back.

The pain is coming from something he never would have expected: the shape of his backpack.

You see, his traditional backpack ignored one crucial thing: weight distribution.

So, with that problem in mind, the teenager goes to work and finds the solution inside his family’s basement. With sewing skills he had learned from his mother at just 10 years old, the Swedish boy uses wood to craft his first prototype.

With pride, he leaves his signature embroidered on his creation, a small arctic fox, known in Swedish as Fjällräven.

Little does he know, that symbol will later have a deeper meaning. One that people would be willing to pay a premium for.

This is the story of Fjällräven, and how a 14-year-old built a $12B empire from his mother's basement.

Sources: https://pastebin.com/axE9ijZs

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