Platform companies such as Uber, Deliveroo and Airbnb have quickly disrupted the market, bringing efficiency powered by sophisticated algorithms. However, they have been heavily criticized for their evasive practices. Jovana Karanović shows us the other side of the coin – the platform economy that we may not have encountered, but that is emerging as a counter-movement to the mainstream model and promising a more fair value distribution. Platform companies such as Uber, Deliveroo and Airbnb have quickly disrupted the market, bringing efficiency powered by sophisticated algorithms. However, they have been heavily criticized for their evasive practices. Jovana Karanović shows us the other side of the coin – the platform economy that we may not have encountered, but that is emerging as a counter-movement to the mainstream model and promising a more fair value distribution. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx