AMC Theatres announced a new ticket pricing initiative that has customers paying based on where their seat is located.

The initiative, called Sightline at AMC, is described by the company in a press release as a way for moviegoers to "now have the option to pay less, or more, for a movie ticket based on their seat selection." Will Reeve explains the new pricing structure.

READ MORE: https://abcn.ws/3YalNXR

SUBSCRIBE to ABC News on YouTube: https://bit.ly/2vZb6yP
Latest updates: http://abcnews.go.com/
Watch FULL EPISODES on Hulu: http://abcn.ws/3bzvQQn

#abcnews #amctheaters #movies #cinemas #news #amc #sightline