Episode four of the Startup Gambit Podcast is our conversation with our dear friend Britt Dixon, a digital creator and social media marketer, specializing in storytelling, video production and business branding. Britt has routinely been able to recognize gaps in the markets and create content that positions the brands she works with as the solution for the formerly vacant space.

brittdixon.ca

Connect with Britt on all the socials!
Facebook.com/brittdixonmedia
Instagram.com/brittdixonmedia/
Pinterest.com/BrittDixonMedia/
Twitter.com/brittdixonmedia


WHAT TO LISTEN FOR:

Britt is a niche finding pro, she shares on the importance of;
finding an untapped market,
having a plan and strategy for social media, but also for your business. You've also got to stop, take a look around and adjust for how things are changing around you then realign your strategy
"Have a strong network when you are starting a business. Keep in touch, create a roster of people that you can count on."
"Building your reputation in your niche area before you start your business can go a long way to having your first customers stick with you."
Key questions we asked Britt:
What are things that all businesses must do from the get go to grow?
You have a specific niche. Is that important for all businesses?
How can business owners prioritize which social media platforms to use?
What do you do when a campaign isn’t working?
Tactics from Britt on building a social media following
Define your niche - don’t try to be an expert in everything
Know your customer and create for them
Make sure your social media content provides value - be a source information
Show the human side of your business. Be authentic and let them see the person behind the brand
Use the features or platform that provides the most exposure. Right now in IG that’s Reels
“Don’t overthink everything, sometimes what becomes really popular can surprise you.”