How Apple changed Music – Market Disruption
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 Published On Mar 20, 2018

What does it take to disrupt a market?

With the invention of the iPod, Steve Jobs and Apple are credited with disrupting the portable music player industry. The team at Apple achieved this by progressing through the three primary stages of disruption: Market Opportunity, Disruptive Innovation and Creative Destruction. In fact all successful disruptions will follow the same steps in their own way!

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