Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the firm’s architects design. Their success truly cemented as the firm focused on building a client-first brand, which Jennifer refers to as GBBN’s “You, not us” approach. It captures GBBN’s unwavering commitment to prioritize the client experience and foster lasting connections with the built environment, clients, project partners and each other.

Michelle Calcote King invites Jennifer to share insights into GBBN’s marketing approach and the trends shaping its future. In this episode of “Spill the Ink,” they underscore the significance of an authentic brand identity and personable writing. Michelle and Jennifer also explore how GBBN integrates video, public relations and email marketing into its overall strategy.

Here's a glimpse of what you'll learn
• Who is Jennifer Sebranek and what is GBBN Architects
• GBBN’s “You, not us” approach
• How GBBN’s brand has transformed over the years
• How GBBN uses social media to give audiences a “peek behind the curtain”
• The role of video in architecture marketing
• The benefits of public relations for an architecture firm
• How GBBN leverages email marketing to stay top of mind with prospective and current clients
• Why architecture marketers should invest in elevating the client experience
• How to get the most out of professional associations like the Society for Marketing Professional Services (SMPS)

About our featured guest
Jennifer oversees GBBN’s award-winning marketing department and directs communications and public relations initiatives across all markets and offices. She’s a flexible and patient consensus-builder who works with her team, firm leadership and a growing workforce in the United States and China to ensure that GBBN’s diverse, creative voices share an authentic and cohesive brand message. Her ability to listen, empathize and consider multiple points of view is informed by all the places she’s called home—from her rural roots in North Carolina to time spent living in Chicago, England and Cincinnati.

Jennifer is a past president of the Greater Cincinnati chapter of the Society for Marketing Professional Services, where she has also been recognized as “Marketer of the Year.” She was named a 2023 Cincinnati Business Courier's “Women Who Mean Business,” and she is frequently invited to present her marketing insights at conferences, including the SMPS Pinnacle Experience and the Cincinnati Public Relations Society of America Media Day Conference.

Sponsor of this episode
This episode is brought to you by Reputation Ink.

Founded by Michelle Calcote King, Reputation Ink is a public relations and content marketing agency that serves professional services firms of all shapes and sizes across the United States, including corporate law firms and architecture, engineering and construction (AEC) firms.

Reputation Ink understands how sophisticated corporate buyers find and select professional services firms. For more than a decade, they have helped firms grow through thought leadership-fueled strategies, including public relations, content marketing, video marketing, social media, podcasting, marketing strategy services and more.

To learn more, visit www.rep-ink.com or email them at [email protected] today.