How To Hire The Best Virtual Magician
Kostya Kimlat Kostya Kimlat
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 Published On Aug 19, 2021

Learn More / Hire Kostya For Your Event: https://www.kostyakimlat.com/virtual-...

If you’re hosting a virtual magic show for your employees or clients, here are 3 things to look for and 3 questions to ask as you look to hire the best virtual magician.

Start by looking for Proof, Professionalism & Production.

1. PROOF

Consider your organization’s brand and look for the entertainer who will match your company culture.

The best way to know the magician is right for you is to look at their website and photos and get a feel for their style.

Having a magician who is on-brand with your organization will ensure your audience instantly connects with that entertainer.

2. PROFESSIONALISM.

Your audience is going to experience the SHOW, which is the tip of the iceberg.

But you, the person booking the event, are going to see the rest: The Booking, the planning and the promotion.

So You need someone who has made those processes just as flawless and amazing as their magic tricks!

Look for fast replies to your emails, clear communication, and business systems for booking and payment that make you confident that this person has done this before.

3. PRODUCTION.

This is where it’s so helpful to jump on a video call with your entertainer.
What you experience in your online meeting is exactly what your audience is going to experience. So take the time to look for a performer who will wow you with not just their magic, but the PRODUCTION VALUE of their show.

Once you’re on a video call with the entertainer here are the 3 questions you should ask to go a bit deeper.

First, instead of asking “what tricks do you do?” ask:

1. How do you structure your show?

The way a magician answers this question can be telling—have they thought about the flow of their show? Or are they simply presenting trick after trick?

In my full-hour show, I take my audience on a journey of carefully planned ups and downs, starting with sleight-of-hand magic, segueing into theatrical mentalism and mind-reading, and culminating in a grand finale that brings everything full circle.

Every minute in my show is carefully thought-out to maximize the experience.

Screen fatigue is real—so ask if the magician has a strategy in place to keep everyone engaged from start to finish.

Next, inquire about personalization and ask:

2. Do you customize any parts of your show for my organization?

You don’t need the whole show to be about your company, but it’s important that your organization is acknowledged.

Ask the magician if they can use your logo, company name, or messaging in any of their magic. Or simply as a part of their digital display, or their physical studio.

In just the last year I’ve created customized messaging for over 100 clients, helping them communicate their message, values or vision to their employees and clients in a fun, engaging and memorable way.

When an audience sees that something was created just for them, it elevates the entire experience, guaranteed!

The last question you want to ask is critical:

3. How will you help me promote my show once it is booked?

Your virtual magic show will only be an astonishing success if your audience shows up.

When a client books my virtual magic show, they get access to a host of promotional resources to boost attendance.

We even film a custom invitation video, incorporating your brand and event goals into the message.

Anticipating the entertainment you’re going to see is a big part of the joy and the magician you work with should help you PROMOTE the event as much as possible.

So let’s review.

When searching for the best virtual entertainment, look for these 3 things:

1. Proof that the entertainer is on brand
2. Professionalism in booking and planning
3. Production value and advanced technology

And when you’re meeting with them live, here are the 3 questions to ask:

1. How do you structure your show?
2. How do you customize it?
3. How do you help me promote it?

Look for: Proof, Professionalism & Production.
Ask about: Structure, Customization and Promotion.

If you’d like to talk to me about amazing your people at your next virtual meeting, get in touch and I’d love to wow you from the start of the booking process all the way through the final applause.

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I'm an Orlando-based keynote and motivational speaker and professional magician who speaks and performs at virtual and in-person conferences and meetings, helping companies improve brand perception and enhance customer service. How can I help you at your next business event?

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© 2021 Kostya Kimlat, Think Like A Magician™

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