The Woolmark Company and Luna Rossa Prada Pirelli have announced the innovative concepts developed for the Woolmark Performance Challenge 2023 – the world-leading innovation and ideas incubation program for the sports and performance market.

Delivering bold, game-changing innovations that seek to reinvent head-to-toe uniforms for the Luna Rossa Prada Pirelli. From Merino wool blended with marine waste to Merino wool/rubber blended materials, glucose-releasing technology and more, this year’s Woolmark Performance Challenge finalists carve new markets for Merino wool.
Check out the innovations: https://www.woolmarkchallenge.com/lat...