One of the biggest stories in the construction equipment world this year has been the name change of Doosan Infracrore to Develon.
On this episode of The Dirt, we get all of your questions answered about the name change, what new products the company has released and its relationship with Hyundai Construction Equipment – as in, will the two entities remain independent? We also answer the all-important question of, how do you pronounce “Develon”? (Hint: Think “develop.”)
Develon now owns the former Doosan Infracore’s construction equipment operations, with the exception of Bobcat, power equipment and other products that remained with Doosan. The change followed Doosan Infracore’s acquisition by Hyundai Heavy Industries in 2021.
Attendees at this year’s ConExpo got the first glimpse of the new Develon brand. Meanwhile, the company’s dealerships throughout North America have begun to adjust to the name change, and new equipment is hitting the market with the Develon name.
So to find out more about the new Develon and what it means for the company’s construction equipment, check out the latest episode of The Dirt.
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In This Episode:
00:00 - Doosan vs. Develon
00:40 - Why Did Doosan Change to Develon?
01:59 - Will Develon and Hyundai Always be Separate Brands?
02:57 - Develon Products: Dozers
05:17 - Develon Products: Mini Excavators
05:32 - Develon Products: Quarry Equipment
06:17 - Develon Products: Compact Track Loaders (CTLs)
07:21 - Final Thoughts

Video Transcript:
Bryan Furnace:
Today we're here to talk about Develon. What is Develon? Who is Develon? Well, if you were at Conexpo, you may have noticed there was a new brand, Develon. And if you were paying a little more attention, you would've noticed that they were all over the Doosan booth, what's going on with that? Well, Doosan has recently rebadged, rebranded as Develon, and that's what we're going to talk about today with Alice from Develon, who's going to explain the reasons behind the name change and what we can expect from Develon going forward. Well, Alice, thank you so much for taking your time to be on the dirt today. I really appreciate it.
Alice Banach:
Thanks, Bryan, really love the opportunity to do this.
Bryan Furnace:
Well, the big question that I'm going to hit you with right out of the gate, because I think everyone in the industry is kind of thinking this way is, why the name change from Doosan to Develon?
Alice Banach:
So I'm going to correct you, it's Develon like develop.
Bryan Furnace:
Okay, okay.
Alice Banach:
So the rebrand to Develon happened because of the purchase between Doosan Group and Hyundai, we accelerated the brand change because we wanted to have our own identity as soon as possible for our construction equipment and compact machines. So we collaborated with Korea, HQ in Korea and worked very hard last fall to get ready for the launch brand announcement in January. And the response has been great, our dealers have new signs, new branded equipment, they're decaling their equipment at their dealerships and newly branded machines are headed to job sites.
Bryan Furnace:
So has there been a lot of confusion for people on the ground or has largely the transition gone pretty smooth for you guys?
Alice Banach:
No, it's been really smooth, I have to say. Our dealers have been great. We've been communicating all along the way what they can expect, what they're going to get. So in that respect, I think it's been great.
Bryan Furnace:
Awesome. So my next question is, Develon, did I pronounce it right that time?
Alice Banach:
You did.
Bryan Furnace:
Develon, it's going to take me a minute to get my tongue around that one. So you guys are associated with Hyundai. Is there any plans in the future for those two companies to merge under one name, anything like that? Or is Develon going to be around for a while?
Alice Banach:
So there are absolutely no plans to merge the two brands. We have our own dealer network that's supported by two distribution centers for parts and a customization in Savannah. We plan to grow the development product line in North America and strengthen our dealer network, and actually in the last couple months we've added a dozen new locations to our dealers for our customers.
Bryan Furnace:
Wow, so you guys are in it for the long haul, this is not some sort of a temporary kind of transition point?
Alice Banach:
Absolutely. There's huge investments being made into the developing a brand in terms of new equipment, new platforms, and moving forward into the future.
Bryan Furnace:
So that kind of leads me into my next question. When it comes to new plans going forward in the future, what's coming...