Coming up with great names for products requires using creative and analytical tools plus understanding your customer and the nature of language. Award winning linguist, Anthony is the founder of Operative Words, a highly sought after business and product naming agency that’s worked with companies like FitBit, Virgin, and Plume. Anthony pioneered the use of computational linguistics in brand name development as an adjunct to creative thinking, opening perspectives otherwise unachievable.

During this masterclass, Anthony covers:
- Principles, tactics, and counter-intuitive dynamics to keep in mind with naming products and companies
- How to take an analytical approach to naming and what to do with versions of products and services
- Myths and surprising facts about naming

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