What if you could design any experiment you wanted? Without worrying about money, ethics, logistics, or even the laws of nature? Revisionist History kicks off the season by giving some of the world’s smartest scientists a magic wand to create the experiment of their dreams. We hear about the best twins study ever, how to test the effects of iPhone vs Blackberry, and a bizarre plan to get Americans into shape.

Interviewed in this episode: Stella Volpe, Joyce Bennenson, Adam Alter, David Epstein, Nancy Segal.

Season 7 (2022)
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ABOUT REVISIONIST HISTORY
Revisionist History is Malcolm Gladwell’s journey through the overlooked and the misunderstood. Every podcast episode re-examines something from the past — an event, a person, an idea, even a song — and asks whether we got it right the first time. Because sometimes the past deserves a second chance.

ABOUT MALCOLM GLADWELL
Malcolm Gladwell is president and co-founder of Pushkin Industries. He is a journalist, a speaker, and the author of six New York Times bestsellers including The Tipping Point, Blink, Outliers, David and Goliath, and Talking to Strangers. He has been a staff writer for the New Yorker since 1996. He is a trustee of the Surgo Foundation and currently serves on the board of the RAND Corporation.

ABOUT PUSHKIN INDUSTRIES
Pushkin Industries is an audio production company dedicated to creating premium content in a collaborative environment. Co-founded by Malcolm Gladwell and Jacob Weisberg in 2018, Pushkin has launched seven new shows into the top 10 on Apple Podcasts (Against the Rules, The Happiness Lab, Solvable, Cautionary Tales, Deep Cover, The Last Archive, and Lost Hills), in addition to producing the hugely successful Revisionist History. Pushkin’s growing audiobook catalogue includes includes the bestselling biography “Fauci,” by Michael Specter, “Hasta La Vista, America,” Kurt Andersen’s parody Trump farewell speech performed by Alec Baldwin, "Takeover" by Noah Feldman, and “Talking to Strangers,” from Pushkin co-founder Malcolm Gladwell. Pushkin is dedicated to producing audio in any format that challenges listeners and inspires curiosity and joy.

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