By the late 1950s Enzo Ferrari needed a series production road car to both subsidize his racing habits and stabilize his company’s finances, and so directed Pinin Farina to design a clean, classic coupe to replace the limited production 250 GT Boano and Ellena. While road-going Ferraris had been offered in the early-mid 1950s, each was essentially built to suit each individual customer, keeping volumes low and costs high, rendering them minimally profitable. Pinin Farina (note that Pinin Farina was then two separate words) had completed its Grugliasco plant expansion early in 1958 and so was capable of larger-scale production. Introduced at the 1958 Milan Auto Show, the Series I 250 PF Coupe was Ferrari's first forte in mass production and featured a race-proven yet refined engine, trans, brakes and suspension; subtle and elegant styling with a user-friendly cockpit and ample luggage space for country or continent wide high-speed cruising. The years have proved extraordinarily kind to the 250 GT Coupe, and its pure, exquisite lines are widely regarded as both elegant and timeless.