In this episode of the startup therapy podcast, Ryan Rutan and Wil Schroter delve into bootstrapping a startup. They address common misconceptions about funding, emphasizing the importance of making do with what you have and prioritizing what's truly necessary for business growth. The conversation covers practical ways to manage expenses without external funding, including strategies for hiring, marketing, and managing operational costs through discipline and creative solutions.

The hosts share personal experience on how to navigate the challenges of bootstrapping, highlighting the importance of being resourceful, making money to spend money, and avoiding typical startup traps.

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Wil Schroter
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Ryan Rutan
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What to Listen For
00:00 Welcome to Startup Therapy
00:08 The Realities of Bootstrapping
01:35 Navigating the Bootstrapping Journey
04:50 Mastering the Art of Compensation in Bootstrapping
22:00 Innovative Marketing on a Shoestring Budget
26:50 Leveraging Vendor Terms and Historical Examples
28:18 The Power of Deferred Payments in Business Growth
33:20 Strategic Use of Credit Cards for Business Expenses
42:20 The Path to Efficient Startup Growth