The Genesis G80 is its luxury saloon, making it a rival to the BMW 5 Series. Styling wise, the G80’s slightly swoopy roofline arguably gives it a whiff of Mercedes CLS and from the front it really has a Bentley or Jaguar XKF feel. However, if you are in the market for more space for passengers, Genesis also makes a stunning seven-seat luxury SUV called the GV80, which you can watch by clicking on the link in this video.
As you would probably expect, the Genesis G80 undercuts its big-selling German rivals when it comes to price, but how does it compete on power and refinement?
The Genesis G80 gets a 2.5-litre petrol which produces 300bhp. There's a choice of either two wheel rear wheel drive or all wheel drive depending which trim level you opt for.
The G80 is certainly quick – 0-62mph takes 6.0 seconds, however, you will need to rev the engine quite hard to get the best from it. Genesis G80's come with an eight-speed automatic gearbox that shifts between gears smoothly, and helps to keep things relatively hushed when cruising about sedately. Genesis doesn’t claim the G80 is a sporty choice but it does drive well with plenty of grip, allowing you to cover ground on country roads quite rapidly.
There's a huge 14.5in touchscreen which takes centre stage in the middle of the Genesis G80's dashboard, and can be used to control all the infotainment functions, from music to navigation very easily.
You get Android mirroring and Apple play as standard on all G80s, along with a nine-speaker sound system. The G80’s interior looks elegant and feels solidly put together, and most buttons and switches have a suitably expensive feel to them. There are a number of colour schemes and real wood choices, along with plenty of aluminium highlights, so the interior can be as light and airy or dark and conservative as you choose.
The Genesis G80 undercuts most big-name German rivals on price, that’s only one dimension of costs – it’s also important to factor in ownership bills and what you’re actually getting for your money. Your maintenance costs will be lower too, because Genesis includes five years of services as part of the price. Depreciation isn’t expected to be harsh by luxury saloon standards, which is good news for the private buyers. That’s definitely helped in part by a standard five-year, unlimited mileage warranty, and Genesis says it is prioritising customer service, something it’s won awards for around the world. You get plenty of luxury kit for your money, too. There are three trim levels and even entry-level Premium Line models come with 19in alloys, heated front seats, adaptive cruise control and keyless entry.
The amount of standard safety kit beats many rivals, that's one of the reasons the G80 scored five stars (out of five) in its Euro NCAP safety test. Opting for the Innovation pack brings other automated features, such as lane change assist on the motorway, and an upgraded emergency braking system that helps you to avoid vehicles pulling out of junctions.
So there are no Genesis showrooms and all Genesis sales staff are on fixed salaries, no commision only employs here, meaning no hard sell or up sell. Genesis plies its trade via the internet and bespoke retail ‘studios’; one of which has just opened in London’s Westfield shopping centre, with another to follow in another central London location next year. Genesis also allocates customers an individual personal assistant, most of whom have been recruited from non-car spheres such as Harrods.

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