Discover the future of branding and brand strategy and how to become a modern brand strategist with Marty Neumeier.

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In this episode of the brand master podcast I’m speaking with best-selling author of the brand gap, the brand flip, zag, scramble and metaskills, Mr Marty Neumeier about the future of branding and brand strategy.

First, you’ll learn from the master, what brand strategy is with his unique definition and why it’s so important for modern creatives and brand builders.

Next, you learn the importance of specialisation, how to find your zag and what graphic designers can do to prepare for the future.

Later you’ll learn the difference between brand strategy vs marketing strategy and how to provide the ROI of branding.

Finally, you’ll learn the most effective questions brand strategists need to ask to develop an effective brand strategy.

0:00 The Future Of Branding & Brand Strategy (w/ Marty Neumeier)
1:54 The Brand Gap by Marty Neumeier
5:53 What Is Brand Strategy?
8:20 Why Is Brand Strategy So Important?
10:36 How To Find Your Zag (Advantages Of Specialization)
15:20 How To Prepare For The Future Of Branding & Brand Strategy
22:57 Brand Strategy vs Marketing Strategy
27:02 What Is A Chief Brand Officer?
30:47 What Questions Should A Brand Strategist Ask?
33:23 What Are The Skills To Become A Good Strategist?
35:40 How To Calculate The ROI Of Branding?
38:00 How To Execute To Become A Good Strategist
47:34 Find Marty Neumeier

#branding #Brandstrategy #MartyNeumeier #thebrandgap #thebrandflip #zag #scramble #brandstrategist #brandconsultant #brandingconsultant #brandstrategy #brandmasteracademy #brandmasterpodcast

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