My favorite thing about starting this brand has been the process of improving our designs. It's been really cool to have that opportunity. We come up with a design, test it over time and then work to make each version better than the last.

The hooded rashguard is probably the product that has surprised me the most. The little bit of extra coverage, and the chance to put the hood up for a few minutes between waves has really changed the amount of time we're able to spend in the water.

More info on the Florence Hooded Rashguard:
https://www.florencemarinex.com/colle...

Learn more about our UV-protective gear and what we try to do different: https://www.florencemarinex.com/blogs...

@FlorenceMarineX

Producers
Pete Johnson
Pat O'Connell
Spencer Klein
Brandon Wasserman
Jp Olson
Shawn Grant

Filmed by Erik Knutson and Jared Butler
Edited by Jared Butler