In this GDC 2023 talk, Rares Cinteza, Game Director at Gummy Cat Studio, analyzes how Bear and Breakfast, a management-adventure game, had its core design pillars revolve around blending genres with existing fanbases in order to carve out its own niche. He explores the challenges the team faced throughout the various stages of pitching, developing, marketing, and eventually launching a game that needed to satisfy expectations of each genre it tried to mix—while making the combination a compelling reason for publishers to like the pitch and for people to play the game.

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