The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (summary / review) - OnePercentBetter

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** HIGHLIGHTS **
0:12 - INTRODUCTION:
What is The Tipping Point?

0:50 - LESSON 1:
The Law of the Few (Connectors, Mavens, and Salespeople).

3:45 - LESSON 2:
The Stickiness Factor.

5:02 - LESSON 3:
The Power of Context.

** SUMMARY **
Why do some ideas go viral, and not others? Gladwell attempts to answer this with an idea he calls, The Tipping Point: That magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

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