In this webinar, Susan Theder, chief marketing & experience officer, Brad Davis, director of website design, and two successful advisors did a live walkthrough of their websites with real-time updates, sharing what they’ve done that is working well and lessons learned!

They discussed:

✔️ The five-second test and if your homepage would pass it (It should tell who you are, what you do and who you serve)
✔️ The importance of copywriting and how the words you use really do matter
✔️ The importance of calls-to-action and how the color you choose and placement make a big difference
✔️ Why you should have a simple navigation bar with five pages or less
✔️ The importance of your “why” story…how would your clients describe what you do to a friend?
✔️ Why you should avoid buzzwords on your website-and more!
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Susan Theder
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