Arc’Teryx is one of the hottest brands in streetwear - but as some of it’s life-long fans know, it’s actually preceded by a rich history of high performance and technological innovation. To put it simply - Arc’Teryx is proof the quality is cool, and in this video we’re going to be breaking that down to give you an idea of how they’ve positioned themselves comfortably on the line of fashionable and functional. It’s a favorite among celebrities like Drake, Kanye West, and the late Virgil Abloh - and they’ve also done a handful of interesting collars like one with the streetwear brand Palace and the high end fashion house Jil Sander. We’ll be talking about all of this and more - this is the history of Arc’Teryx.

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Sources: https://docs.google.com/document/d/1l...