You've definitely seen Laufey before, either on TIkTok or in the Spotify top charts. Today, you're finding out the genius strategy and quite weird turn of events that made her such a superstar in just a few months.

Music used:
Pac-Man World: Title Screen & Menu -    • Pac-Man World - Title Screen and Main...  

   / watchv=zceyc2dyxhu&ab_channel=deryncullen-...  

Subscribe if you enjoyed this! Laufey's new album, Bewitched, is coming soon in September, so don't worry -- From the Start is not the only song that will blow up.

timestamps:
00:00 - introduction
02:50 - becoming a tiktok meme
04:38 - laufey's running jokes (and lore)
06:20 - the phenomenon of "from the start"
08:32 - some criticism of tiktok for marketing music
09:02 - conclusion

#laufey #fromthestart #bewitched #musicindustry #jazz