Before they would ever need to prove it, Scooter and Adam Braun grew up believing they could do anything. As kids, their father urged them to embrace their potential almost every day. He did this in three words right before bedtime, simply saying to the boys, “Brauns are different.” Soon enough, they started to believe it. Today Adam Braun is an entrepreneur, author and speaker; Scooter Braun is a talent manager (his most prominent artist being Justin Bieber) and businessperson.

In this casual talk between brothers, Adam interviews Scooter about what drives him and more. He describes his brother as a standout individual with incredible abilities, similar to the way their father did every night.

Except Scooter doesn’t believe he’s that different. In fact, he says his gift lies in being ordinary—being able to put himself in the shoes of others. When he’s able to think like the masses, he knows how to market to a 15-year-old girl who loves all things Bieber. It’s the allure of doing something so incredible—along with the belief that he can actually pull it off—that truly drives his success.

“When people tell me I can’t do something, something takes over where I just want to go after it with reckless abandon because I want to prove that I can do something. I like the challenge.” —Scooter Braun

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