Puma was funded by one of the brothers who founded Adidas. They initially started their own shoe business together in their hometown in Germany. However, after World War 2, they both decided to split up due to sibling rivalry and launch their own businesses in the same industry.

The brothers' feud gave rise to the sportswear companies Adidas and Puma. In our previous video, we discussed the Adidas story and in this video we'll hear Puma's side of the story after they split up with Adidas.

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Adidas:    • Adidas: The Dark History Behind Adidas  


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