Subway’s Korean Comeback, Explained
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Subway has somehow taken over K-Dramas with some very on-the-nose product placement. I looked into it and discovered a pretty fascinating story about media, money, and foot-long sandwiches.

Big thank you to Seung-Chul Yoo, Ph.D.
Professor of Communication & Media at Ewha Womans University
https://pure.ewha.ac.kr/en/persons/se...

And another big thank you to Professor CedarBough Saeji, Assistant Professor of Korean and East Asian Studies, Pusan National University

Sources:

06:16 Terrestrial broadcasters have been prohibited from such advertising since 1973 for the sake of viewer rights. https://www.koreaherald.com/view.php?...

06:32 Broadcasting Act 방송법 시행령 https://www.nhis.or.kr/lm/lmxsrv/law/...

07:27 Product Placement (PPL) advertisement has been legislated in Korea since 2010 according to “The Effect of Product Placement Advertisement Legalization on Firms’ Sales Growth: Evidence in Korea” https://pdfs.semanticscholar.org/e553...

12:18 Great reporting by the New York Times on this topic https://www.nytimes.com/2021/03/14/bu...


Other sources:
http://m.journalist.or.kr/m/m_article...
https://www.korea.kr/news/pressReleas...
http://www.brandbrief.co.kr/news/arti...
https://www.racoi.or.kr/kobaco/main.do
https://www.bizhankook.com/bk/article...


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Johnny Harris is a filmmaker and journalist. He currently is based in Washington, DC, reporting on interesting trends and stories domestically and around the globe. Johnny's visual style blends motion graphics with cinematic videography to create content that explains complex issues in relatable ways. He holds a BA in international relations from Brigham Young University and an MA in international peace and conflict resolution from American University.

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