In this episode we talk with with Murray - Founder and CEO at waterdrop - about how they went from $0 to $100M in revenue in 13 countries in 6 years, with DTC marketing.

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LINKS

Website https://waterdrop.com.au/
Instagram:   / waterdrop  
TikTok:   / waterdrop  
Martin Murray LinkedIn:   / martin-donald-murray-4b758a11  

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SHOW NOTES

00:00 Introduction of Martin Murray
00:31 - Meet Martin Murray of waterdrop®️
01:28 - Revolutionizing Drinking Habits with waterdrop®️'s Innovative Microdrinks
05:37 - The Entrepreneurial Journey: Overcoming Challenges and Doubt
15:38 - The Journey of Financing waterdrop®️
25:27 - The Launch and Beyond: Challenges and Lessons Learned
27:22 - Building the Funnel: From Pop-Up Kiosks to D2C Marketing
31:40 - The Role of Retail in Raising Revenue
41:31 - waterdrop®️ Towards Global Expansion
46:21 - Patience and Timing in New Market Investments
50:49 - Scaling from $100 million to $1 billion in annual sales
56:06 - Where to Find waterdrop®️ Online

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The Growth Manifesto Podcast is brought to you by Webprofits. We interview business leaders, marketers, and entrepreneurs to share inspiring stories of real people who have succeeded in the business world.

Hosted by Alex Cleanthous.

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