Andrew shares insights into the emerging field of generative AI in search engines, focusing on Google's Search Generative Experience (SGE), which aims to revolutionize how search queries are handled. This new AI-driven approach allows users to interact directly with the search engine, getting more personalized and relevant responses to their queries. Andrew emphasizes the potential of SGE to significantly impact businesses' online visibility and search rankings.

He outlines four key strategies for businesses to adapt and thrive in this new SEO landscape:
1. Website Optimization
2. Schema Markup
3. Google Map Listings and Knowledge Graphs
4. Building Authority

Andrew highlights the importance of adapting to these changes and taking proactive steps to optimize for SGE. He warns that businesses failing to adjust may find themselves at a disadvantage as search behaviors evolve with AI integration.

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