As the new face of the brand incarnating timeless sporting elegance, Novak Djokovic is at the heart of the new Lacoste campaign.
Legendary tennis player shares with René Lacoste the values of sporting elegance, tenacity and fair play. In 2017, he becomes the New Crocodile.

As the baton is handed over, both champions feature in the film portraying that auspicious day when René Lacoste defied the sartorial conventions of tennis by cutting the sleeves off his shirt to gain more freedom of movement, and created the iconic polo.

#LacostexNovak

www.lacoste.com