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Today you’ll learn the art of persuasion. Specifically, 7 powerful principles that influence everyone’s decision making. Including your own.

You’ll learn ethical ways you can apply these principles, AND just by being aware of them, you’ll now notice when someone uses them on you.

I want to credit Robert Cialdini’s book Influence for first teaching me these. If you find today’s video interesting, you’ll definitely enjoy his book.


⏰TIMESTAMPS⏰

0:00 - Intro
0:16 - #1: Social proof
2:38 - #2: Scarcity
4:41 - #3: Consistency
6:27 - #4: Reciprocity
8:11 - #5: Authority
9:53 - #6: Liking
10:15 - #7: Risk Mitigation
10:59 - Only persuade for genuine good.


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