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Jon Romero discusses the importance of finding the right places to play and how it has now become the artist's responsibility to market each show and sell tickets. He says he views strategic touring as the most important thing that an artist can do because it’s where they “make those first true connections” with fans, which is so important because of the changing music industry landscape where the artist is responsible to market their shows and sell tickets. This video is part of Berklee Online’s Touring 101 course, written and taught by Bruce Houghton, founder and president of Skyline Artists Agency and Hypebot.com.

About Jon Romero:
Jon Romero is a Music Media Marketing Specialist for Vector Management, a firm whose clients range from Kesha and the Strokes to Lynyrd Skynyrd and Kid Rock as well as many developing artists. Over 13 years, Romero worked his way up from an intern to the head of marketing.

About Berklee Online:
Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today:
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Jon Romero | Vector Management | Kesha | The Strokes | Lynyrd Skynyrd | Kid Rock | Strategic Touring for Independent Musicians | Music Business | Touring 101 | Bruce Houghton | Skyline Artists Agency | Berklee Online | Online Course | Berklee College of Music