Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product mentioned in the video. Our goal is to provide information to help audience make informed choices.

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Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRu
Order 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0

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Timestamps:

0:00 - Introduction
1:59 - Secret behind success of a brand
6:07 - Why is Maggi so big?
12:43 - Food companies that have excelled at marketing
15:13 - Building luxury brands
26:02 - Building luxury fashion
29:18 - How beauty increases a brand’s perceived value
32:52 - Building mass premium brands
43:14 - Biggest marketing lessons
55:02 - Significance of the colour red
59:37 - Effectiveness of print & billboards today
1:03:00 - Best marketing campaigns
1:04:15 - Worst marketing campaign
1:09:53 - Is retail dead?
1:11:15 - Importance of MBA in marketing
1:13:17 - Thank you!

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL

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In today’s episode of Figuring Out, we have Dr. Sanjay Arora in conversation with Raj Shamani. He is the Founder and CEO of Shells Advertising Inc. He has been Featured in CNN-IBN and NDTV and has been 5xTEDx & Keynote Speaker.

In this episode, we talked about consumer psychology behind different buying behaviors, we talked about brand studies like Nike and Maggie and what experiments they did to increase their sales. He then shared how processed food industries make addictive foods to get repeat purchases. We then talked about how luxury brands are made and how to tackle luxury, mass premium, and premium markets. We then discussed 4 golden marketing lessons and marketing stories of brands like Apple and Amul.

Towards the end, we talked about the best and worst advertising campaigns by brands, we talked about the importance of brand names, why ‘Sale’ is always written in red colour and the harsh reality of most colleges. For such insightful podcasts, subscribe to our channel now!

Follow Dr Sanjay Arora Here:
Instagram:   / sanjayarora  
YouTube:    / sanjayarora  
LinkedIn:   / sanjaynagpur  

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To Know More,
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LinkedIn - Raj Shamani
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.