DeAnna's presentation focuses on the transformative power of automation and efficiency in the B2B sector. She emphasizes how adopting automation can significantly enhance customer engagement by providing timely, accurate, and personalized messaging. DeAnna discusses the importance of leveraging technology to understand customer behavior and preferences, which in turn, enables businesses to respond more effectively to their needs. By doing more with less, companies can streamline their operations, reduce waste, and ultimately achieve profitable growth. DeAnna advocates for a strategic approach to automation, ensuring that technology serves the business by enhancing customer experiences and fostering growth without necessarily increasing costs.