An explanation of the field of memetics and how it explains why people believe things that aren't true.

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0:00 Intro
0:44 Memes Vs. Genes
03:48 Memes and Memeplexes
05:00 What's The Point?
06:46 Recap
07:15 Memetic Diamonds
08:07 Takeaways
10:13 A Third Replicator?

Sources:
The Selfish Gene - Richard Dawkins
The Meme Machine - Susan Blackmore
The Selfish Meme - Kate Distin
Thought Contagion - Aaron Lynch
Also lectures by Dan Dannett like this one: http://y2u.be/L1B8u6-y-c8