The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why? That’s because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfamiliar one. In this video I introduce 10 ways that you can build that kind of familiarity with your brand including brand design, content marketing, brand partnerships, events and others.

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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.