People don’t ask to buy insurance, but they want to buy what it does and they want to buy from people they trust. Life insurance legend John F. Savage, CLU, shares some of his best ideas in this classic video from a 1978 MDRT meeting.

“Suit up, gang — You’re starting” is the full presentation that’s available from the MDRT Store at https://store.mdrt.org/products/suit-....

Find more insights that will change your business from MDRT members around the world at https://www.mdrt.org/learn. When MDRT members log in, they’ll see exclusive content. Learn more about MDRT and its family of brands at https://www.mdrt.org/about-MDRT/famil.... You can also find more content in the MDRT Blog at https://www.mdrtblog.org.





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