Growing vs. Scaling your business… what’s the difference and why does it matter? Let’s talk about it.

In the last couple of years, I’ve noticed that the difference between growing and scaling is not being articulated properly, even by Business Coaches! This is causing a lot of confusion, especially if you’re trying to figure out what to focus on now to grow your business. There is an order to everything, and there is a major difference between when to focus on growth and when to scale.

In today’s episode, I’m sharing: the difference between growing and scaling, when you are the actual business vs. when you hold a leadership role in your business, what to focus on in the growth stage, the importance of building your audience and brand, how the CDM marketing framework works, and the order of operations for growth.

Here’s what you’ll learn:
When to focus on growth and when to focus on scaling
The 3 most important things to focus on when growing your business
Why it’s important to establish a brand identity
How to make your offer extremely clear to your customer
Creating a replicable high-ticket offer that gets your clients results
Why mentorship is crucial to your success

Thanks so much for listening to this episode of the Bizfluencer podcast! If you liked this episode, be sure to subscribe so we can notify you every time a new episode goes live. For more content like this, be sure to connect with me online!