In this episode of the Decoding Innovation podcast, Charles Fry, founder and CEO of CODE Éxitos, discusses innovations, funding and emerging trends in the digital products landscape.

As industries navigate major changes and disruptions, an increasingly dynamic startup realm is emerging. However, only a select few of these new ventures truly experience success. Rather than merely translating ideas into products for the marketplace, today's innovators and entrepreneurs need to concentrate on creating digital experiences.

To create a meaningful digital experience, a product should be created with the consumer in mind; the end product should foster a sense of enjoyment and affinity for its users. Adopting this user-first mindset will help shape a better outcome and transform the way creators and developers approach work.

Charles Fry, the founder and CEO of Code Éxitos — a company specialized in helping entrepreneurs craft clear product strategies and business trajectories — shares his vast experience in the field, and discusses the developments and challenges faced by businesses.

Key takeaways:

• Only a small fraction of ideas are genuinely ground-breaking. A large number of entrepreneurs believe that their concepts are fully formed, only to find out, during the trial stages, that these ideas still require extensive refinement or development.
• Potential investors today demand to see evidence of progress and incremental gains of the company. By building a dialogue history, businesses will be able to nurture relationships with investors throughout the product development journey.
• Venturing into entrepreneurship is not suitable for everyone; it offers a chaotic and unpredictable environment. But if you decide to pursue it, it is important you do it with passion.

The Decoding Innovation podcast series is a limited production of the EY-Nottingham Spirk Innovation Hub, based in Cleveland, Ohio. For more information, visit our website at https://ey.com/decodinginnovation. If you enjoyed this podcast, please subscribe, leave a review wherever you get your podcasts and be sure to spread the word!

00:00:26 - Introduction
00:00:56 - About the guest: Charles Fry
00:03:17 - Defining digital products
00:05:24 - The importance of customer-centricity
00:09:55 - CODE Éxitos: scope of work
00:12:49 - Product development journey
00:19:37 - Finding investors
00:21:40 - Funding: a closer look
00:29:16 - CODE Exitos: background and services
00:33:29 - Nearshoring: an introduction
00:37:10 - Nearshoring: challenges and possibilities
00:39:18 - Protecting intellectual property
00:41:41 - Advice to future entrepreneurs
00:42:48 - Conclusion

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