If you had the rare opportunity to get mentored by a famous Indian YouTuber with over 4 million subscribers, would you say yes? Our students jumped at the opportunity!!

We are excited to share that renowned comedian and scriptwriter @tanmaybhat : co-founder of the evergreen @allindiabakchod joined us recently for a #marketing #masterclass.

In addition to mentoring our students, Tanmay also judged a 24-hour marketing challenge alongside Aman Gupta: Sharktank India judge and co-founder of @boAt-lifestyle.

Watch the full video to learn Tanmay Bhat’s secret marketing hacks that turn good content into great content!

To engage and learn from top industry practitioners like Tanmay, apply to the Programmes at Masters' Union. Explore our Programmes here: https://mastersunion.org/?utm_source=...

Chapters:
1:35 - Social Media’s Impact on Brand Building
2:03 - Consistency & Reinvention in Branding
3:05 - Zomato’s Success Story
4:19 - Importance of Having a Unique Brand Style
5:05 - Overlaps Between Product & Marketing
7:12 - Virality: Engagement & Shares
9:01 - Types of Content People Share
13:14 - Creating a Viral Campaign
15:33 - Respecting Ad Budgets & Time Constraints
17:07 - Standing Out Immediately
19:07 - Importance of Celebrities & Interesting Visuals/Audio
20:42 - Incongruence: The Key to Engagement
24:48 - The Role of Budget in Advertising
28:04 - Crafting Brand Communication
30:45 - The Power of Trusted Feedback
35:05 - Consistency and Expertise
36:44 - Balancing Data and Creativity
43:43 - Future of Advertising
49:07 - Journey From Content to Ads

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