"Let me get this straight. You design the FADER, you write, you're a sneakerhead, and you have this brand called Staple that is catching fire in New York?" Starting out as a graphic designer, Jeff Staple asked around the front of Japanese sneaker shops in order to get in front of Marcus Tayui of Nike in the 90s. From that first fateful meeting to sparking a Lower East Side sneaker "riot" when the Nike x Staple Pigeon Dunk was released, the designer takes us through the birth of resell culture he saw burgeoning in Tokyo and Hong Kong, the evolution of the Pigeon Dunk, and reveals his top five sneakers of all time.

Director: Josh Jun
Director of Photography: Brad Wickham
Editor(s): Gerard Zarra
Celebrity Talent: Jeff Staple
Executive Producer: Traci Oshiro
Producer: Jean-Luc Lukunku
Associate Producer: Camille Ramos
Line Producer: Jen Santos
Production Manager: James Pipitone
Production Coordinator: Jamal Colvin
Camera Operator: Devan Davies
Audio: Sean Paulsen
Production Assistant(s): Griffin Garnett
Associate Director of Post Production: Jarrod Bruner
Post Production Supervisor: Rachael Knight
Post Production Coordinator: Ian Bryant
Supervising Editor: Rob Lombardi
Assistant Editor: Ben Harowitz

00:00 Jeff Staple's Life in Sneakers
00:28 Sneaker Journey
01:18 Building a Brand
03:10 FADER Magazine and Nike Japan
05:21 Pigeon Dunk
06:48 Sneaker Riot
08:43 Top 5 Sneakers
08:50 Nike Jeff Staple x Dunk Low Pro SB Pigeon
09:22 Nike Jeff Staple x Dunk Low Pro SB Panda Pigeon
10:22 Nike Dunk Low Premium Nordic Pack
11:05 Nike Considered Chukka Boot
12:06 Air Jordan 3 Black Cement 2018
13:10 Narrow It Down...
13:55 Not Just Sneakers

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