A century after developing the world's safe, synthetic haircolor formulation, L’Oréal is reinventing the at-home haircolor experience, powered by beauty tech. Introducing Colorsonic, a device that precisely applies nourishing haircolor with no mess, fast. Created by the L'Oréal Technology Incubator, Colorsonic is made for repeated, longtime use and features post-consumer recycled plastic and cardboard cartridges. Coming 2023.

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