For much of it's existence the New York City subway system was a mess of competing signage leaving unexperienced riders understandably confused. That is until one typeface came along and unified the entire system and in doing so solidified itself as one of the defining typefaces of the city.

Read our article here:
https://cheddar.com/media/how-nyc-sub...

Research:

NYC Subway
https://www.nycsubway.org/wiki/Subway...

AIGA
https://www.aiga.org/the-mostly-true-...

WSJ
https://www.wsj.com/articles/SB100014...

CNN
https://www.cnn.com/style/article/hel...

New York Times
https://cityroom.blogs.nytimes.com/20...

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