In this training, Oneupweb Content and SEO Senior Project Manager Christina walks you through the basics of search engine optimization (SEO). You’ll learn:

00:00 - Intro
01:26 - What factors into the search engine algorithm?
05:26 - Use backlinking to build domain authority
07:52 - Introduction to keyword research
09:20 - Local search
11:04 - Mozlow's Hierarchy of SEO Needs
18:11 - Make content easy to read
20:33 - User experience (UX)

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