Firms are always comparing themselves to their competition, to their industry, even to different parts of their own firm. This process of evaluating yourself versus others is termed Benchmarking. It is a very popular tool to see how your firm measures up to their competition. Here we go through the different types of benchmarking and the benchmarking process.
Filmed in London, UK
Copyright Mark Wolters 2019
Dear Marketing Student, Entrepreneur, or Interested Person, I am Dr. Mark Wolters an Associate Teaching Professor in Business Administration and I have been teaching marketing and business courses around the world since 2002. I hope that these marketing & business videos can help you learn more about business and help you succeed in class or in the business world. And yes, this is the same Mark Wolters from the YouTube travel channel Wolters World.

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