Why You Should Say “No” to Customers With Your Marketing (With a Famous Example)
Flint McGlaughlin Flint McGlaughlin
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 Published On Sep 16, 2021

https://MeclabsAI.com can write a powerful headline (with a guided headline pathway) and has 10 expert assistants (AI Agents and Apps - more to come) that you can talk with (like Conversion Pro, Landing Pages Copywriter, and Problem Solver). It’s totally FREE to use (for now)..

This is an excerpt from the in-depth podcast discussions that are part of MECLABS Institute’s upcoming conversion rate optimization course – “Become a Master at Creating and Optimizing High-Converting Webpages” (coming in Fall 2021). The course will be fully underwritten by MECLABS, with no cost to participants.

Flint McGlaughlin, Founder, MECLABS Institute, and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss why the lust for scale kills beauty, tightly defining which customers your company can best serve, and a letter written by Herb Kelleher of Southwest Airlines.

Video and article recommendations:

Customer-First Marketing: The customer is always right … but not always right for your company (https://sherpablog.marketingsherpa.co...)

Digital Marketing: Six specific examples of incentives that worked (https://www.marketingsherpa.com/artic...)

Marketing Chart: How a customer experience #fail affects brands (https://www.marketingsherpa.com/artic...)

You can find MECLABS on Twitter @MECLABS.

Thoughts? Suggestions? Email us at [email protected].

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