This is the wild world of "clean beauty," a term that has misled millions with promises of safety and purity. But what is the marketing angle driving the $8.7 billion industry? With the intent of being safer, are we actually LESS safe? Today we are debunking myths, revealing the REAL science, and showing you how to navigate the beauty aisle with confidence.

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Research Articles and Sources
The FDA on Parabens https://tinyurl.com/bdh4p47s
Paraben rat study https://tinyurl.com/mtb5ffwa
Paraben cancer study https://tinyurl.com/4wc68j2t
Metabolizing of parabens https://tinyurl.com/zb3da96w
The European Commission on parabens https://tinyurl.com/d3kxr56b
Forbes https://tinyurl.com/3y3rex8h
Allure https://tinyurl.com/9zjumcaz
Aquaphor Class Action https://tinyurl.com/k66knhj2
Neutrogena Class Action https://tinyurl.com/muyrdfwu
Cosmetic chemist @KennaWhitnell's video on preservatives    • Parabens, Phenoxyethanol and Natural ...  
@KennaWhitnell's second video specifically on parabens    • Are Parabens Bad for Your Health? Cos...  
Reddit Herbivore Moon Fruit gone bad? https://tinyurl.com/mrxn533m
Reddit Herbivore Blue Tansy gone bad? https://tinyurl.com/3mh3b84v
Becca Concealer Mold https://tinyurl.com/vvbfsah7
Herbivore Pink Cloud Mold https://tinyurl.com/36bpsmjx
Origins Moisturizer mold https://tinyurl.com/yv4yrhvk
Kosas Concealer https://tinyurl.com/54kdmx3y https://tinyurl.com/ycywry63
The Beauty Brains on Parabens https://thebeautybrains.com/2006/05/t...
The Beauty Brains on preservative free cosmetics https://thebeautybrains.com/2015/07/p...
Phenoxyethanol safety review https://onlinelibrary.wiley.com/doi/f...

Time Stamps
0:00 Introduction
2:53 Disclaimer
4:59 Why are people scared of preservatives?
7:44 What are preservatives.... really
11:07 But I thought parabens were dangerous
16:10 So what's the truth?
20:40 How can we stay safe because this is NASTY

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