To give jeans their signature blue hue and fading abilities, it’s estimated that over 70,000 tons of synthetic indigo dye are made each year. One team of scientists is reverse engineering indigo molecules using microbes and sugar to clean up the process.

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00:00 Intro
00:40 Why indigo?
01:12 Natural vs. synthetic indigo dye
01:56 Dying demo
03:06 Environmental impact of dyes
04:01 How Huue makes biosynthetic indigo dye from microbes
07:22 Regulation and voluntary efforts
07:45 Jeans can be slow fashion

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