www.tedxfremont.com Rip Esselstyn, a former firefighter and author of The Engine 2 Diet, advocates a plant-strong diet to combat chronic diseases. Esselstyn inspired his fellow firefighting crew at the Austin Engine 2 station to follow a plant-based diet and dramatically heal their health. In 2012, Engine 2 and Whole Foods Market unveiled the Engine 2 food line.
www.engine2diet.com

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)