Leen Zevenbergen tells us about making the sustainability movement more inclusive instead of keeping it a small, intellectual group which is mostly western oriented. As a long time serial sustainable entrepreneur who founded around 20 companies and also lead many large international sustainability movements, he is most passionate about inspiring people to build a better world. “Let’s bring the goals of the United Nations to the people by giving them and the hundreds of millions of small companies easy guidelines to move forward on. There lies the key to solving our challenges for the future.” This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx