Here's how to start a coffee brand -- coffee roasting machine and more. Also watch:    • Top 10 Tea Franchise Opportunities   Read our coffee roasting startup guide: https://smallbiztrends.com/2024/01/ho... To Future Proof Your Business: https://smallbiztrends.gumroad.com/l/...


Launching a coffee roasting business involves sourcing green beans and roasting them to perfection. Brian Abernathy, owner of Grumpy Goat Coffee, shares insights in this episode of "Small Biz in 15." Grumpy Goat Coffee focuses on single-origin, gourmet-grade, and traceable coffee beans. Unlike cafes, they're dedicated roasters.

Roasting coffee is like cooking; it involves drying, caramelizing, and controlling the roasting process. Training can be self-taught through reading, classes, or hands-on experience. Brian's journey began by identifying a gap in the market and his passion to bring good coffee to an underserved area. Roasting became his means to achieve this goal.

For beginners, a roaster and scale are essential equipment. Roaster size depends on your approach—small batch like Brian's or larger production. Costs vary, but a new one-kilogram roaster might be around $7,000 to $8,000. Used machines are available and can save costs. Companies like Mill City Roasters offer refurbished options.

Revenue potential varies with your target market. Direct-to-consumer sales yield higher margins but require building a customer base. Exploring commercial and wholesale opportunities offers greater volume growth. Price points depend on quality and market demand.

Starting a coffee roasting business involves finding your niche and aligning it with market gaps. Training and passion are crucial, and you can find used equipment or buy from manufacturers. While revenue varies, understanding market demands helps you plan your coffee roasting venture effectively.

YouTube Chapters:

00:00 - Introduction
01:17 - What is Grumpy Goat Coffee?
03:05 - The Difference in Roasting Business
04:53 - Skills Needed for Coffee Roasting
06:27 - Roasting Process and Caramelization
08:02 - Starting a Roasting Business
09:53 - Passion vs. Economics
11:32 - Fascination with Roasting vs. Business
12:58 - Equipment Needed for Roasting
14:39 - Investment in Roasting Machines
16:29 - Finding Used Roasting Machines
18:09 - Revenue Potential in Roasting Business
20:02 - Conclusion and Future Topics

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