Apple Design Part 2: Beyond Flat
jerry woo hu jerry woo hu
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 Published On Jan 1, 2021

Part 2 of 2: a video essay about Jony Ive and Apple's current design language.

Watch part 1:    • Apple Design Part 1: Skeuomorphism  

Chapters
00:00 Introduction
01:19 Enter Ive
02:39 Dieter Rams
04:33 Unapologetically Plastic
06:56 iOS 7 - Flat
09:21 Yosemite to Big Sur - Neumorphic
11:11 Augmented Reality
12:25 Bye Bye Ive

Corrections
The year the Bauhaus school opened and the year the iPhone 5c released are incorrectly stated in the video. The correct years are marked with asterisks (*).

Sources
Leander Kahney - Jony Ive: The Genius Behind Apple's Greatest Products
The Shape of Things to Come: How an industrial designer became Apple's biggest product - https://www.newyorker.com/magazine/20...
Gary Hustwit - Objectified
Dieter Rams - Wikipedia (December 2020)
Bauhaus - Wikipedia (December 2020)
Ulm School of Design - Wikipedia (December 2020)

Music
Dyalla - Help Me, OP-1
ELPHNT - Gently Onwards
Godmode - Wehrmut
Johnny Harris - Old Street Extended
Silent Partner - Lurking
Scott Buckley - A New Year – www.scottbuckley.com.au
Scott Buckley - Solecism – www.scottbuckley.com.au
Bleeping Demo by Kevin Macleod
Link: https://incompetech.filmmusic.io/song...
License: https://filmmusic.io/standard-license
Scott Buckley - Eclipse – www.scottbuckley.com.au
The Westerlies - Dover

Setup
Camera: Canon 60D w/ Magic Lantern
Lens: EF 28-135mm f/3.5-5.6 IS USM
Microphone: AmazonBasics Desktop Mini Condenser
Software: Final Cut Pro X, Motion 5, Pixelmator Pro, Logic Pro X

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