The 2023 Lincoln Aviator Black Label Grand Touring distinguishes itself not just as a refined 3-row, 7-passenger SUV, but also as an advanced plug-in hybrid. Merging the familiar turbocharged V-6 and 10-speed transmission of the standard Aviator with a 100-hp electric motor powered by a 13.6-kWh battery, the Grand Touring achieves an impressive 494 horsepower and 630 pound-feet of torque. Moreover, it can travel up to 21-miles on pure electric range, making it especially suitable for city and town driving. It also boasts features such as heated and cooled seats, even in the second row, alongside Lincoln's signature 30-way adjustable front seats with massage. However, when considering competitors like BMW’s X5 and Volvo’s XC90, the question arises: is the Aviator Black Label Grand Touring's $90,280 starting price tag justified?